The Campaign "Hoga Saaf Pakistan"
RB is a company with a history of over 150 years, operating in nearly 200 countries of the world. It is a manufacturer and marketer of branded products relating to health, hygiene and home. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact. 6 kids die every hour because of diarrhea in Pakistan, this particular disease which can be easily prevented. Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhea. Reckitt Benckiser (RB) and a private TV channel announced their partnership for “ Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood , the CEO of Reckitt ...
